The Power of Advertising and Effect on the Human Mind

Introduction

It is impossible to imagine the modern world without advertising. It permeates every sphere of life, from consumer products to politics, influencing people’s behavior whether they realize it or not. The reason why advertising has such a profound impact is psychological. All advertisements are processed and sorted out in my brain, which stores the promoted information and references it in future decision-making. The purpose of this essay is to inform the audience about the effect that advertising has on people’s minds. The paper will also include examples of advertisements that had a direct impact on customers. Primarily, advertising takes visual form, therefore, the majority of the content that promotes products are either videos or images. Discovering the link between visual clues and the desire to buy products is essential in understanding how advertisements create the demand for brands and products.

Visual Stimulation

Advertisers rely on visual experiences to stimulate consumer interest in their products. According to research, people are susceptible to visual clues (Hamdar et al., 2018). The graph on the slide illustrates how advertising invokes the urge to consume a product. When a person sees the advertisement, the mind reacts with a sense of anticipation. It creates the desire to reinforce the image with physical experience, whether it is eating food, watching a movie, or making a purchase. Subsequently, a person who initially had no intention of buying a product is tricked by a visual advertisement to consider it.

Product Placement

A popular form of advertising is product placement in movies. The images on the slide illustrate well-known actors wearing branded goods. Tom Cruise has Aviator sunglasses, while Daniel Craig is pictured with an Omega watch in his hand. Both brands’ sales skyrocketed after the movies’ premiere, showing how subtle advertisements can affect customers (Marchand et al., 2015).

Advertisers can use social media to instigate customer behavior. For instance, in 2008, the Starbucks Company used the Presidential Campaign in the United States to promote its brand (Sam & Cai, 2015). A video was published on Facebook and Twitter that promised free coffee to anyone who would go to elections. The result was obvious with the rapid increase in customer influx.

Conclusion

Altogether, it is evident that advertisers employ visual techniques to attract attention. The human mind is designed to react to visual clues, which invoke the feeling of anticipation. Subsequently, it fuels the desire to fulfill the image propagated by the advertisements. As a result, consumers start buying products and services because they had received sufficient visual stimulation. The modern world allows for new ways of broadcasting the awareness of products. Brand placement in movies is a proven method of increasing consumer demand. Besides, companies can use social media to draw attention that also results in a higher customer influx. Overall, the knowledge of advertisers’ use of visualization to trick the mind can help control the consumption urges.

References

Hamdar, B. C., Al Dana, M., & Al Chawa, G. (2018). Economic effects of product packaging on consumer shopping behavior: The case of Lebanon. American Journal of Theoretical and Applied Business, 4(2), 44-47. Web.

Marchand, A., Hennig-Thurau, T., & Best, S. (2015). When James Bond shows off his Omega: Does product placement affect its media host?. European Journal of Marketing. 9(10), 1-21. Web.

Sam, C.Y., & Cai, Y. (2015). A study on the use of social media to understand consumer preference: The case of Starbucks. International Journal of Management and Business Research, 5(3), 207-214.