Social Networking: An Evolution in Communication Media

To select the YouTube videos appropriate for the analysis, I focused on the videos in which the topic of social media and networks was discussed. The social media play an important role in many young people’s life because social networks enhance online communication and contribute to sharing the information. From this point, I chose to analyze three short videos on the development of social media and networks in the modern world.

I have selected such videos as “The Evolution of Communication,” “Social Networking: An Evolution in Communication Media,” and “Dos and Don’ts When Using Social Networks.”

Although these YouTube videos are based on different approaches to discussing the question, the videos are similar in providing the important and useful ideas on the effective usage of social networks and services as the resources for the active online communication.

The first video, “The Evolution of Communication,” is rather short, and the complex idea of the communication’s evolution is presented concisely in four minutes of the video. I paid attention to this video because it discusses the social networks as reflecting the main principles of communication which are known during the centuries.

Thus, according to the authors of the video, modern social networks are designed to respond to the traditional ideas of storytelling, collaboration, and problem-solving. My attention was captured because the video is animated, and the audience can easily follow the flow of the speaker’s thoughts with references to the main character’s journey.

Furthermore, the basic notions and concepts mentioned in the video are emphasized with the help of animation (The evolution of communication, 2011). The only controversial point is the reference to EMC and EMC2, which can be discussed as commercial. Following the video, the public can understand the principles of social networks’ functioning and observe the historical perspectives of communication progress.

The second selected video is “Social Networking: An Evolution in Communication Media.” This video is interesting because the author is inclined to persuade the audience about the importance of social media for teaching students how to communicate. This video should be chosen because it is made with the help of combining retro and modern videos discussing the topics of communication.

The combination of retro and modern fragments with animated illustrations is used to support the idea that the popularity of social networks is the logical consequence of social media progress (Social networking, 2009). The animated parts are used to create the outline of the communication’s evolution.

The video provides many details on the communication’s evolution in ten minutes and discusses the role of interaction in the social networks’ progress, referring to the example of television.

The author states that the Internet is the global social network that is why the use of, for instance, Twitter is reasonable and should not be prohibited among students. The message is illustrated with references to the frequency of mentioning social media in the news programs or other media.

“Dos and Don’ts When Using Social Networks” can be discussed as the 3-minutes video that should be viewed by everyone who starts using social networks because it provides the rules and etiquette guidelines related to using social media in the simple form of the animated cartoons (Dos and Don’ts when using social networks, n.d.).

The stated rules and helpful principles such as the ideas of confidentiality and privacy protection are presented in the form of the written messages, and they are supported with the animated pictures to illustrate the role of following this or that rule.

The above-mentioned YouTube videos are appealing for the audience because of using animated cartoons and humoristic patterns, and they are helpful because of providing important ideas on social media in a simple form.


Dos and Don’ts when using social networks. (n.d.). Retrieved from

Social networking: An evolution in communication media. (2009). Retrieved from

The evolution of communication. (2011). Retrieved from