It is hard to disagree that the twenty-first century is the age of online shopping that becomes available and comfortable thanks to technologies’ development. Especially for the young generations, it is a real pleasure to look at the colorful pictures, choose, purchase, and then wait for the delivery. Unfortunately, increasing technology opportunities also allow fraudsters to find more and more ways to deceive people. The purpose of this paper is to discuss social media advertisements (especially on Facebook) and how it encourages users to buy from online shops and provide several recommendations for those who love online shopping.
Social media advertising is typically targeted, and that is why it appears to be so successful. In other words, “complicated set of algorithms that serve targeted ads on social media are the most brutal, most incisive owns” of the modern time (Jennings, 2018, para. 3). They analyze the person’s search query, group and news subscriptions, and other personal information. For example, someone wanted to buy a new TV and was searching the internet for several days looking for a good item. Then, he or she will start seeing advertisements with favorable offers for the purchase of TV and other equipment on Facebook. Precisely targeted ads on social media make people buy many unnecessary things.
However, advertising on Facebook is not as pure and beneficial as it may seem. It is impossible for social networks to check all the companies that want to be advertised for credibility, legality, and trustworthiness. Moreover, it becomes easier to trick ordinary people, and more deceivers try to steal one’s card details or scam him or her out of one’s money (“Shopping and paying safely online,” n.d.). That is why there are those online shops that may be seen on Facebook but appear to be a group of fraudsters. In order to avoid an upsetting experience like losing money or time trying to get it back, it is recommended to follow several simple rules that allow secure, safe, and pleasant online shopping.
To begin with, people need to stop trusting everything they see on Facebook. If there is an advertisement for a pair of cute jeans, it is necessary to calm down, put the credit card aside, and research this online shop (“Shopping and paying safely online,” n.d.). If there are many good reviews and comments, and people do not write about delivery or purchasing issues, this company will likely be real and working. Then, special attention needs to be paid to the website (“Shopping and paying safely online,” n.d.). Is it professionally created, or does it look like it was made in five minutes? Is there contact information, including telephone number and address? Are there photos, videos, and adequately composed texts? If yes, this website is probably trustworthy, and ordering its goods promises to be a pleasant experience.
In addition, it is necessary to be careful with the credit card or bank information. If an online shop does not seem credible, and there is an opportunity of paying cash upon the receipt of the order, it is recommended to choose this option (“Shopping and paying safely online,” n.d.). In this case, one will have a chance to keep credit card details private and make sure that the order is delivered and is in good condition before paying for it. Finally, remembering that online shopping is risky and following one’s intuition is essential can save a person’s money, time, and nerves.
Jennings, R. (2018). Why targeted ads are the most brutal owns. Vox. Web.
Shopping and paying safely online. (n.d.). The Money Advice Service. 2020, Web.