Communication:Tactical Media and Public Interventions

Tactical media can be seen as the point where activism and the media (technology) meet. Raley (2009) describes diverse ways tactical media have affected art, public opinion, as well as the political and social spheres. People are becoming more actively engaged in political and social transformations through the use of media. The world is shrinking, and thousands and millions have access to instruments that can have an effect on their life and the way societies develop. Raley (2009) illustrates the ways artists have become key players in this process as they show people that they can create and co-create change.

Activism has taken different forms and has involved people of diverse backgrounds. Tactical media can make the array of involved activists even broader. Visual cues easily draw the attention of the masses, so artists have the power to drive the change. Nevertheless, it is necessary to remember that the value of more traditional ways of activism and protests will still be influential or even key formats in achieving diverse goals. Raley (2009) notes that the sentiments regarding designing the world instead of changing it are becoming more pronounced. This trend can be rather alarming as actual actions, and particular steps should also be implemented as digital involvement is only a part of a larger movement of transformations and social shifts. People may feel false satisfaction and a false feeling of might investing their time to digital activism only without leaving their houses and looking beyond their screens. However, it is important to remember that some people need actual assistance (funding, security, shelter, emotional support), and some issues need specific solutions (hard work, research, labor, investment).


Raley, R. (2009). Tactical media. University of Minnesota Press.